RADD and Express Tackle Texting & Driving

RADD 'The Entertainment Industry's Voice for Road Safety' and Express have teamed together to to educate the public about the dangers of texting and driving. In a new campaign aimed at teens celebs Ciara, Jesse McCartney, Brea Grant and Scout Taylor Compton talk about their dedication to keeping their eyes on the road. Ciara appears in a limited edition Express T-Shirt “Hit the Road, TXT L8TR.”

Thanks to http://www.motherproof.com/ for tipping us off to this cool campaign! (@MotherProof on Twitter)

http://www.radd.org/ The Entertainment Industry's Voice for Road Safety

4 Minutes and 15 Seconds that can save your life

This 4:15 PSA video from the Gwent/Wales Police Department is graphic and intense but left us speechless with its message. Some say this video is too gruesome and YouTube has even blocked the 18 and under group from being able to view (the target audience for this Public Service Announcement.) Read more about the video at http://www.tgdaily.com/content/view/43643/97/

This video should be watched by any driver who thinks they can text and drive. Life can change in one second. One second - less time than it takes to Tweet, text, email, or dial a phone number.

(Note: May want to adjust volume to a lower setting. 1 min Part 2 video also available at finish. )

Updates:
8/24/09 www.Twitter.com/ricksanchezCNN @ricksanchezCNN of @CNN highlights the Gwent PSA and discusses Tweets regarding Texting & Driving

8/25/09 The Today Show article on this video as well as a 6+ minute segment www.Twitter.com/TodayShow, @TodayShow

8/25/09 Mashable - The Social Media Guide also covered the video Tweeting it out to 1.34 million followers (www.Twitter.com/Mashable @Mashable).

Thanks to the media for covering the dangers of Texting & Driving! Your attention to Texting and Driving will change behavior and thus save lives.

Public Service Announcement