Tuesday, February 23, 2010

Dr. David Strayer, The Man Behind Cell Phone Distraction Reseach

Dr. David Strayer and his team of researchers spend hours upon hours studying cell phone distraction behind the wheel in the Applied Cognition Lab at the University of Utah.

If you saw the Oprah show on Distracted Driving, Dr. David Strayer was the man who had the amazing demonstrations of Inattentional Blindness, when your mind effectively erases things in plain sight because it is overloaded with complex tasks (texting & driving, talking on the cell phone & driving.) Take a look at the video below to learn more about Dr. David Strayer's important research.

“98% of the population shows substantial, significant impairments when they try to multitask using a cell phone.” Dr. David Strayer

Wednesday, February 17, 2010

Make the Pledge!

In recent weeks, Distracted Driving has gotten major air time due to Oprah's No Phone Zone show. Oprah has millions of viewers and inspires many. She feels so strongly about the dangers of cell phone use in the car, she dedicated an entire show to Distracted Driving, and encouraged people to take the No Phone Zone Pledge. (@Oprah)

Inspired by Oprah, the station director of 11 Alive News (@11AliveNews) in Atlanta, Georgia, moved swiftly to create a safe driving initiative for Atlanta The Great Hang Up. People can print a pledge to not text, email or talk on their phone while driving their car. The station then encourages you to leave your pledge in your car as a reminder. The station has dedicated large chunks of air time to making people aware of the dangers of distracted driving. They captured 30 hours of video people trying to make it through a closed course while talking on the cell phone and driving, or texting and driving. There is no question, the Distracted Drivers they caught on film struggled greatly trying to handle two complex tasks at once. They are also getting personal stories of people who have lost loved ones due to accidents involving cell phones. It would be great to see more news stations across the country follow 11 Alive's lead.

Thank You Oprah! Thank You 11 Alive! Pick a pledge....sign it...and then spread the word. Help end distracted driving.

Distracted Driving = Dangerous Driving