Tuesday, February 23, 2010

Dr. David Strayer, The Man Behind Cell Phone Distraction Reseach

Dr. David Strayer and his team of researchers spend hours upon hours studying cell phone distraction behind the wheel in the Applied Cognition Lab at the University of Utah.

If you saw the Oprah show on Distracted Driving, Dr. David Strayer was the man who had the amazing demonstrations of Inattentional Blindness, when your mind effectively erases things in plain sight because it is overloaded with complex tasks (texting & driving, talking on the cell phone & driving.) Take a look at the video below to learn more about Dr. David Strayer's important research.

“98% of the population shows substantial, significant impairments when they try to multitask using a cell phone.” Dr. David Strayer

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